4 tips for effective UX design
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UX (User Experience) design is not just about creating an aesthetic website or clean usability – it goes beyond those concepts. It shows how a website works, how it feels and moves, and what a user feels when using it.
More specifically, it interprets users’ search intents and turns them into design decisions.
Effective UX design
So how to create such solutions? Start with these four simple tips for building great UX designs, and this will kick off a path to creating positive user interactions and further optimizing those interactions.
1. Know who the design is for
Try to understand as clearly as possible who the design is for. Who is the target audience? How do they (site visitors) behave? How do they think?
Most UX designers spend a lot of time online, and they easily recognize good (or bad) user experience when they see it.
Now look at the product as if using it, put yourself in the customer’s shoes. Feel the experience and the pain points.
If possible, talk to as many existing or potential users as you can. Surveys can give deeper insights into their needs and problems.
2. Adapt design for all screen sizes and any access devices
Today, with mobile internet usage growing every minute, it’s crucial to design for different screen sizes.
Keep in mind how the constraints of mobile and tablet screens can affect the perception of design decisions on the site. How will visual hierarchy and layout change? Which patterns will still let users understand the site intuitively?
3. Be consistent
Consistency is the main principle in design. Strive to be as consistent as possible in decisions related to user actions.
If a feature works and looks a certain way in one area of the site, try to keep similar or identical features there as well.
Disjointed content that forces users to keep hunting for one solution across different parts of the site will distract them, and they won’t be able to get needed information easily.
4. Make the user a priority
It sounds obvious, but it’s worth repeating. UX design is primarily user‑centric. The key to effective UX design – loving users, identifying their needs and tasks, and understanding how to help achieve their goals.
Research is essential; the most valuable insights about user needs will come only through studying user experience and talking with customers about the product.
Methods to use include: surveys, focus groups, A/B testing, usability testing, and ethnographic field research.
Poor UX can undermine even the best and most innovative products. Everything from background and font size to button color contributes to how easy a site is to use.
A deep understanding of users and their needs will help create a positive, engaging, and memorable design that is convenient for users.
original: shutterstock.com/blog/4-simple-tips-for-effective-ux-design
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