4 tips for effective UX design
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UX (User Experience, user interaction) design is not just about creating an aesthetic website design or the cleanliness of its usability – it goes beyond these concepts. It shows how the website works, how it feels and moves, and what the user experiences when using it.
More specifically, it interprets users’ search queries and turns them into design solutions.
Effective UX Design
So how do you create such solutions? Start with these four simple tips for creating stunning UX designs, which will be the beginning of your journey toward forming positive user interactions and further optimizing these interactions.
1. Understand who the design is for
Try to understand as best as you can for whom you are creating the design. Who is your target audience? How do they (website visitors) behave? What do they think?
Most UX designers spend a lot of time online, and they easily recognize good (or bad) user interactions when they see them.
Now look at your product as if you were using it; put yourself in the consumer’s shoes. Feel the experience and points of discomfort.
If possible, talk to as many existing or potential users as you can. Their feedback can provide you with deeper insights into their needs and issues.
2. Adapt the design for all screen sizes and any access devices
In our time, when mobile internet usage increases every minute, it is very important to design for different screen sizes.
Keep in mind how the limitations of mobile and tablet screens can affect the perception of your design decisions on the site. How will the visual hierarchy and layout change? What designs will still allow users to intuitively understand the site?
3. Be consistent
Consistency is a key principle in design. Try to be as consistent as possible in your decisions regarding user actions.
If a feature works and looks a certain way in one area of your site, try to ensure that similar or identical features are located there as well.
Inconsistent site content that requires users to constantly search for solutions to one task in different parts of the site will distract them, and they will not be able to easily and simply obtain the information they need.
4. Prioritize the user
It sounds obvious, but it’s worth repeating. UX design is primarily focused on user convenience. The key to effective UX design is love for your users, identifying their needs and tasks, and understanding how you can help them achieve their goals.
Research is necessary; the most valuable insights about your users’ needs and wants can only come through studying user experiences and talking to consumers about your product.
You can use research methods such as surveys, focus groups, A/B testing, usability testing, and ethnographic field studies.
Poor UX design can ruin even the best and most innovative products. Everything from the background and font size to button colors contributes to the ease of use of the site for users.
A perfect understanding of your users and their needs will help create a positive, engaging, and memorable design that is user-friendly.
original: shutterstock.com/blog/4-simple-tips-for-effective-ux-design
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