Shutterstock Keyword Trends
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Stock agency Shutterstock has introduced a new tool designed to help creators better understand and analyze buyer requests.
The new “Keyword Trends” tool shows what buyers on Shutterstock have been searching for, as well as the seasonal fluctuations in visitor searches on the platform for particular keywords. You can enter up to 5 words and view popularity graphs over time.
Keyword Trends is the first tool of its kind in the stock agency industry, making it a significant step forward for Shutterstock contributors. It can be used to plan work based on which content to create (whether vector, video, or photo, as long as it’s what buyers are interested in) and to decide when to upload images with seasonal demand to the stock platform.
Upon visiting Shutterstock’s “Keyword Trends” page, you’ll see 5 fields at the top for input. Enter any search query into them. Or click on suggested keywords in the left column, which are personalized based on your portfolio. Graphs will display the relative popularity of these keywords over time.
Additionally, the “Keyword Trends” tool can be used to:
- Analyze seasonal demand for a specific keyword or phrase:
Try entering “Christmas” to see the curve rising in August. This is the time you should start shooting and uploading to the stock agency for Christmas-themed work. Try searching for “summer, fall, spring, winter, beach, football, fireworks, and snow” to see what results you get. - Discover new trends:
If you’re brainstorming ideas for conceptual work, use this Shutterstock tool to check its potential demand. For instance, enter the phrase “carbon fiber” and you’ll see its popularity has been increasing over the past year. Now search for “retro” or “lace” and notice that their popularity is declining.
Here’s a bit about how the Shutterstock Keyword Trends tool works:
- If you enter several words in one field, the tool will treat them together, not as separate words.
- The scale adjusts automatically depending on the words you search for.
- If a queried word has low popularity, the graph may have gaps due to minor data sampling issues before January 2011.
- This tool will improve over time as Shutterstock continues to gather keyword trend data.
Ready to try the new tool? Then log into your Shutterstock account, go to http://submit.shutterstock.com/darkroom/, and enjoy the benefits!
Author: Shutterstock
Source: http://buzz.shutterstock.com/keyword-trends-tool
