How to Promote a Stock Photo Website

Owners of stock photo sites (websites selling photos, videos, and images online) know that without promotion, their business will fail. To increase sales, a stock photo website must be promoted. Unfortunately, not all promotion methods yield the same results.
So, what kind of website optimization and promotion is truly effective?

First, the website owner must create a semantic core for their site. In other words, they choose the search queries for which the site will be promoted. Second, it’s essential to work with additional keywords. This involves using search query statistics and analyzing competitor stock photo sites and their search engine rankings. These additional keywords must be relevant to the main ones.

To make website promotion effective, the cost of promotion should be evaluated monthly. Professionals typically sign a three-month contract and are always ready to adjust the target search queries.

Promoting a stock imagery website involves four stages. In the first stage, specialists analyze the site and its environment, including visitors and competitors. It’s crucial to identify the site’s strengths and weaknesses and define the target audience.

You need to answer the following questions: Who are your site’s visitors? Why do they choose your platform? What are they looking for? The current site traffic must also be taken into account.

In the second stage, specialists perform on-site optimization. Every visitor should leave your site having made a purchase. Easy search, fast and convenient navigation, and the site’s design all influence the decision to buy.

The third step is working on so-called external factors. Project promotion includes registering in specialized directories and services, as well as promotion on forums and social media. These methods are used together to achieve maximum effect.

In the final stage, specialists begin the direct promotion of the project. To track all changes, they regularly analyze the microstock site’s rankings and traffic.

A high-quality stock imagery website is distinguished by its unique content. Even product descriptions must be created by you; any copying reduces your chances of success.

When promoting a stock photo site, define the advertising campaign’s goals, the criteria for evaluating its effectiveness, and the feasibility of using the web to attract new customers.