Features of promoting a photo bank

Photo bank owners (websites with photos, videos, and images for sale online) know for sure: without promotion, their business will perish. To increase sales, the photo bank website needs to be promoted. Unfortunately, not all promotion methods yield the same results.
What promotion and website optimization will truly be effective?

First, the client must independently compile the semantic core of their website. In other words, they select the search queries that will be used to promote the site. Second, it is necessary to work with additional keywords. For this, search query statistics are used, an analysis of competing photo stocks and their rankings in search engines is conducted. Additional key queries should be relevant to the main ones.

To make website promotion effective, the cost assessment of promotion is carried out every month. Professionals sign a contract for resource promotion for three months and are always ready to adjust the promoted search queries.

Promotion of stock image websites is carried out in four stages. In the first stage, specialists analyze the promoted site and its environment, i.e., visitors and competitors. It is very important to identify the strengths and weaknesses of the resource and determine the target audience.

You must answer the following questions: who is the visitor to your site, why do people choose your resource, what is the visitor looking for? It is also necessary to consider the current traffic to the site.

In the second stage, specialists perform website optimization. Any visitor should leave your site with a purchase. Easy searching, quick and convenient navigation through the pages, and the design of the site — all of this influences the decision to order products.

The third step involves working with so-called external factors of the internet resource. Project promotion involves registration in specialized directories and services, promotion on forums and social networks. Promotion methods are used in combination to achieve maximum effect.

At the final stage, specialists begin the direct promotion of the project. To track all changes on the microstock site, specialists regularly analyze the site’s positions and resource traffic.

A quality stock image website is distinguished by its unique content. You must also create product descriptions yourself; any copying lowers your chances of success.

When promoting a photo bank, determine the goals of the advertising campaign, the criteria for evaluating advertising effectiveness, and the feasibility of using the virtual web as a mechanism for attracting new clients.